BRANDING

Discovering a brand’s voice

CAMPERA

MEANING:
Campera: (in Spanish) a coat weared in fields.
To stay in a bubble hotel is sleeping surrounded by a beautiful landscape, having a transparent dome as the only shelter that covers the outside.

BRANDING

NAMING:
Campera

COMMERCIAL NAME:
Campera Hotel Burbuja (Campera Bubble Hotel)

CAPITAL CONSTRUCTOR

Construction company with vision to encourage investment and the increase of Capital.

BRANDING

NAMING:
Capital Constructor

GEORGINA

Georgina es una interpretación de sabores clásicos con influencia europea, que hace honor a la técnica y producto con cada detalle. Una cocina clásica y moderna, una experiencia honesta, sofisticada y sin maquillaje.

BRANDING

NAMING:
Georgina

STRATEGY

A vision without a strategy
remains an illusion

STELLA ARTOIS

We tracked and analyzed the campaign’s original content, posted on Instagram by each influencer, and we did a background check on their previous campaigns. With the gathered data we helped identify which content per influencer generated a better return for the brand. This research assisted the brand’s management team with their decision making on future campaigns.

INFLUENCER MARKETING

CHALLENGE
Identify the reach and return of investment for influencer marketing campaign Follow Your Stella.

WHAT WE DID
We tracked and analyzed the campaign’s original content, posted on Instagram by each influencer, and we did a background check on their previous campaigns.

RESULTS
With the gathered data we helped identify which content by which influencer generated a better return for the brand. This research assisted the brand’s management team with their decision making on future campaigns.

GRUPO TERSA

TERSA has specific programs and business units that contribute to improving the environment

TERSA CONSCIENTE CAMPAIGN

CHALLENGE
Spread the word that Grupo TERSA is not just a company driven by sales and financial growth, but also a company concerned with society issues.

WHAT WE DID
Institutional campaign to promote the company’s commitment with the improvement of communities, well-being of people and environment.

RESULTS
Institutional branding improvement.

CALIMAX

Currently Calimax has 80 branches, 1 wholesale store called BODEGÓN, 17 stores called APRECIO and three Distribution Centers, located in Tijuana B.C., Sonora and San Diego CA

SOCIAL MEDIA AUDIT

CHALLENGE
Identify the return of investment and results for social media strategies implemented in 2017 and 2018.

WHAT WE DID
We conducted a social media audit on paid advertising campaigns, and we did a results analysis.

RESULTS
Best practices for paid advertising were detected, and specific KPIs were implemented for monitoring and measuring campaigns.

SAKETORI - YA

The perfect fusion of flavors with quality, originality and atmosphere, in the setting of a traditional Japanese neighborhood pub.

MARKETING PLAN

CHALLENGE
Determine marketing goals and action plan for 2019.

WHAT WE DID
Internal and external diagnosis of user experience, and annual plan with strategies for specific marketing goals.

RESULTS
Efficiency in the marketing department.

ARBOLEDA

A project that connects harmony and tranquility to the suburban life surrounded by nature with the convenience of living in the city. Its innovative concept achieved to recover trees with spacious gardens that add up to 2,000 m2.